Medical Strategy
The Ipsos Medical Strategies team specializes in helping clients develop their scientific story, more strategically deploy their resources, make more efficient plans, and provide strategic medical affairs guidance at the product level.
Ipsos partners with clients on Disease Strategy, Clinical Trial Design, KOL management and Burden of Disease understanding
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What clinical, commercial and regulatory trends might impact success for our assets?
What are the optimal trial data requirements and what are the associated hurdles?
How do I identify KOLs and when/how do I engage them?
How do I create valuable advisory boards?
What are the key tactics for non-field force medical relations and training?
What are the best life-cycle appropriate strategies?
What we do
• KOL identification and mapping
• Advisory Board set up, management, and facilitation
• Value proposition development
• Clinical trial attribute differentiation
• War gaming